Face serums are an easy solution for many skin problems like acne, pigmentation and uneven skin tone. Chemical laden serums can be harsh on your skin and can cause more harm. Use pure organic, chemical free face serums for no side effects and suitable for all skin types.

Unlike other face products, you need to apply serums in small tapping motions with your finger tips or palms. Do not rub the serum onto your skin, as it will get absorbed on its own. A well formulated serum will be quickly absorbed into your skin and will not leave a greasy residue. Ideally, allow atleast 5 to 10 minutes for the serums to be absorbed - before applying a moisturiser. Always consider the skintype before choosing the right serum and do not mix or layer too many serums as they might cause unwanted reactions on skin. Best practise is to start with a lower concentration serum first and also must do a patch test before starting a new skincare routine.

Hair masks will not strip the colour off your hair but are an important part of your hair care routine to protect, nourish and maintain your hair. Dehydration is a common cause for fading hair colour. So, hair masks can penetrate your hair, and deep hydrates the hair strands and prevents hair colour from fading.

It is important to consider your skin type while choosing a face serum. Most of the serums are safe and can be used twice a day. If you are layering serums, you can use one in the morning and the other at night. 10% Niacinamide serum is best for sensitive skin while Retinol serums have proven anti ageing properties and good for oily skin. Hyaluronic acid and Vitamin C serums are good for oily skin.

Using a hair mask for dry scalp helps the scalp to recover by treating the underlying symptoms of dry skin. Hair mask helps to remove the dry flakes, so scalp feels less itchy and you get strong and healthy hair. The masks go deep and hydrate the hair strands from within and adds shine.

Serums are made with small molecular weight actives, so they can penetrate into the deep layers of the skin. Hence, they work best when applied as the first layer on your skin after using a cleanser. Most serums are safe to be used twice a day - in the morning before makeup and at night before bed. Hydrating serums will maximise hydration while you sleep. Always follow up the serum with a moisturiser so as to seal the moisture.